About Tesária

Built on clarity, craft, and reliable execution.

Tesária is an independently owned Canadian design company based in Vancouver, British Columbia. The company supports public-sector organizations, large global enterprises, growing businesses, institutions, and nonprofits with refined design, structured thinking, and dependable delivery.

Tesária helps organizations improve how they are seen, understood, and trusted across brand, web, digital, packaging, and product-related experiences.

The Company

Independently Owned. Directly Managed.

Tesária was founded in 2024 by Tes T. Fernando and previously operated under the name Decode & Trend. It began as a part-time practice focused on brand strategy and has grown into a full-time multidisciplinary design company in 2026. The work now covers product design, branding and rebranding, UX/UI, website modernization, mobile app interfaces, packaging, and related digital solutions.

Clients work with one accountable company, one clear process, and one consistent standard from strategy to delivery. Custom design remains intentional, refined, and built with care so every engagement stays aligned with the client’s goals, audience, timeline, and quality expectations.

Senior Capacity

The Team

Tesária executes through joint senior capacity. The founder works directly with senior managers who bring specialized depth in product design, front-end development, and brand strategy. Together the team applies focused expertise to deliver clear systems, usable digital experiences, and production-ready assets.

Tes T. Fernando, Founder of Tesária

Tes T. Fernando

Founder

Tes T. Fernando established Tesária (formerly Decode & Trend) in 2024 as a focused brand-strategy practice and expanded it into a full-time digital solutions company in 2026. She directs strategy, creative direction, design judgment, technical awareness, and digital optimization. Every project receives founder review so the standard remains consistent regardless of project size. Her background combines hands-on design experience with practical understanding of small-business and enterprise requirements, accessibility, and reliable delivery.

Boris Belov, Senior Manager, Front-End Developer and Product Designer at Tesária

Boris Belov

Senior Manager, Front-End Developer and Product Designer

Joined Tesária in 2025

Boris brings more than a decade of experience turning complex requirements into clear, scalable digital products. He combines product strategy, UX/UI design, design systems, and front-end development to create interfaces and platforms that improve usability, reduce friction, and support consistent performance. His work has helped teams deliver multi-module systems, interactive prototypes, and production-ready digital experiences that support measurable gains in efficiency and user satisfaction. At Tesária he contributes to website modernization, mobile interfaces, design systems, and technical implementation under the company’s single process and standard.

Walker Jonat, Senior Manager, Brand Strategy at Tesária

Walker Jonat

Senior Manager, Brand Strategy

Walker focuses on brand identity systems that are bold, coherent, and memorable. His work covers logo design, typography, visual language, colour systems, layout, and supporting brand assets so organizations present a unified presence across digital and physical touchpoints. Trained in graphic design with strong foundations in brand process, visual composition, UI/UX principles, and production tools, he develops concepts that align strategy with clear visual outcomes. At Tesária he leads brand strategy and identity work that supports recognition, consistency, and long-term usability of the brand system.

The combined specialized experience across the team supports reliable execution for organizations that require both refined craft and operational discipline. For larger or specialized projects, Tesária assigns the appropriate senior capacity while keeping every engagement under one clear process and one accountable standard.

How We Work

A clear four-stage process keeps every engagement focused, documented, and aligned with business needs.

  • Strategy

    We define the problem before design begins. This includes business goals, audience needs, stakeholder priorities, project scope, success criteria, and written approval before production starts.

  • Design

    We translate strategy into visual direction, structure, user experience, and communication decisions. Review milestones keep the work clear, controlled, and aligned with the approved direction.

  • Craft

    We prepare polished design, content, and digital assets with attention to accessibility, responsiveness, performance, consistency, and real-world usability.

  • Delivery

    We provide final assets, documentation, launch-ready files, and a clean handover based on the approved scope.

Partner with Tesária

If your organization needs stronger clarity, sharper presentation, and a more reliable design process, Tesária can help define and deliver the right direction.

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