About
Built on craft and discipline.
Tesária is a Canadian design studio serving institutional and enterprise clients across North America and Europe. Brand, web, packaging, and product work delivered to one accountable standard, set and held by the founder.
Meet the Founder
Tesária was founded in mid-summer 2024 in British Columbia, Canada by Tes T. Fernando, and operated previously under the name Decode&Trend. The studio began as a specialized brand strategy practice and quickly grew to serve complex enterprise and institutional demands.
My design foundation is grounded in formal desktop publishing education, strengthened through focused study in digital marketing and branding strategy. Since 2023, I have built websites and landing pages hands-on, directed the delivery of brand identities for enterprise clients, and led the development of web and mobile applications using modern AI-powered design and development workflows.
That combination of business precision, design literacy, and technology-forward delivery shapes how every Tesária project is approached, with commercial clarity and visual intention from day one.
I work independently on strategy and project direction, supported by a small, carefully selected team of specialists I personally train and mentor on a weekly basis.
Today, Tesária delivers comprehensive web design and development, scalable mobile applications, and inclusive digital environments built to perform at the highest standard.
How We Work
A transparent, four-stage methodology that keeps every engagement clear, deliberate, and on time.
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Strategy
Scope definition, audience and stakeholder research, success criteria, and written sign-off before any design work begins.
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Design
Concept direction, system architecture, and review milestones with documented client approval at each stage.
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Craft
Production-grade files, accessibility built to WCAG 2.2 AA, and quality review by the founder before release.
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Delivery
Final assets, documentation, and handover package, delivered on the schedule agreed at scope.
Capabilities
Every discipline runs to one standard, set and held by the founder. Brand, web, packaging, and product work to the same brief and the same quality bar, with one point of accountability. The client deals with one studio and one standard, not a set of separate hands. The problem is defined before work starts. The standard does not move between disciplines.
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01
Brand Systems and Rebranding
Visual identity systems, guidelines, and asset libraries designed to hold up across markets, formats, and time.
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02
Accessibility and Inclusive Design
Built to WCAG 2.2 AA and ADA standards, with accessibility considered from the first decision rather than added at the end.
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03
UX and UI Design
User research, information architecture, interface design, and design systems for web and application products.
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04
Full Stack Web Development
Resilient, high-performance architectures that are secure, accessible, and standards-compliant. Built to handle complex logic at enterprise scale.
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05
Mobile App Design
Native and cross-platform mobile solutions extending enterprise reach.
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06
Industrial Design
Precision-engineered product casings, professional tools, protective gear, and refined consumer objects from concept to production-ready handoff.
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07
Content Strategy & IA
Scalable taxonomies organizing complex data for human clarity and algorithmic logic.
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08
Structured Content & Data Architecture
Structured content and metadata designed for machine readability, search indexing, and downstream system integration.
Work with us
If your organization is ready for refined design backed by reliable execution, we would be glad to talk.